It’s officially official: Frank Ski reclaims his morning slot on V-103 as of Monday morning.
“In the five years since I’ve been gone Atlanta has changed a lot,” he said. “It seems like a long time.”
Ski left Atlanta after 14 years on V-103 as morning host in late 2012, most of that time at No. 1. He spent a couple of years at DC station WHUR-FM, signed on with Atlanta-based Bounce TV as on-air talent and did some consulting.
He came back to V-103 in April 2016 as a weekend host and as AJC radio/TV reporter Rodney Ho was first to report, Ski’s return to the morning slot follows the Feb. 2 departure of Ryan Cameron, who decided to pursue other opportunities.
“We’ll probably have a bunch of people calling in and welcoming me back,” Ski said of his first A.M. shift might be like. “I kind of just want to get in there and start working. I want to get back to business.”
Spending time in other markets served as a professional palate cleanser.
“West Midtown wasn’t here five years ago. The BeltLine wasn’t here. There’s so much new development,” Ski said. “Some people people feel that Atlanta has changed for the better. There are a lot of people who feel that Atlanta has not changed for the better.
“What I realize about Atlanta that I was too connected to before: Atlanta is a city with a bunch of dreamers,” he continued. “All these people came here for a better life. People get here and it’s spread out, public transportation is terrible, there’s crime. We’re living in communities where people don’t speak to their neighbors, kids don’t play outside. We’re all on these individual islands.”
Once he’s back in the morning groove, Ski has these and other topics in mind to discuss. Atlanta has a new mayor, Keisha Lance-Bottoms, of course. How’s the new Mercedes-Benz Stadium working out? The Braves’ new home, SunTrust Park? How will Atlanta tackle homelessness, affordable housing and other community topics?
“The city has some issues that need to be addressed,” he said.